The RCA is a progressive organisation that aims to provide leadership to and representation of racecourses; and to do this the time was ripe for an identity that reflected the racecourses of the 21st century.
As long-standing partners to the RCA, H:F were well placed to understand the nature of their brand and how it could be translated visually.
The core concept for the identity was ‘Bringing together the racecourses of Great Britain’ and demonstrated by a marque that took the straights and curves of well-known British racecourses and interwove them together. A new colour palette was chosen, with the bright green reflecting the fresh turf and the dark purple grounding the identity with a sense of authority. The identity was brought online with a new website to match.