Harrison Fraser

Creating brands,
creating places


Clinical foresight saves lives

  • Strategy
  • Identity
  • Digital

Born out of the Oxford University Institute of Biomedical Engineering, Oxehealth has grown rapidly since its launch in 2012 to become a global leader in vision-based patient monitoring and management systems.

Focussed on developing contact-free solutions for clinicians, carers and custodians that help them to deliver safer, higher quality and more efficient care, Oxehealth has partnered with H:F to define and articulate the vision for the brand including the Masterbrand proposition and the creation of the Oxevision sub-brand for its patient and management platform. The brand is built around the central belief of the business that clinical foresight saves lives.

H:F has continued to work with Oxehealth to bring the brand to life. We have created a new brand look and feel and tone of voice, together with a visual identity and website concept designed to encapsulate the brand proposition and carry authority as well as warmth, a key combination in clinical and care environments. The elements of the master logo have been designed to subtly reinforce Oxehealth’s philosophy of foresight with the forward motion of the arrow in the ‘x’ and the dynamism of the upturned ‘e’.

“Oxehealth is going from strength to strength globally and the brand has played a central part in our continued success. Thank you, Team H:F – we’ve loved working with you!”

Hugh Lloyd-Jukes, CEO, Oxehealth