Leading European sports, entertainment and gaming brand, OlyBet, is famous for bringing the thrill of the game to life for customers. For the Euros and Olympics 2024, OlyBet partnered with H:F to develop a #OlyMoments campaign in which customers could post their most exhilarating, breathtaking and memorable moments and have the chance to win ‘money can’t buy’ prizes including tickets to major events.
H:F developed the #OlyMoments strategy in collaboration with Amondo, specialists in community-generated content platforms. We also designed the campaign identity, microsite and collateral, including applications for online, social media and OOH advertising as well as OlyBet Sports Bars, Fan Zones and branded merchandise.
H:F is currently working on the post-Olympics campaign for #OlyMoments.
