Harrison Fraser

Creating brands,
creating places

The Pony Club

A new direction

  • Strategy
  • Identity

Building on its experience in the sports and equine sectors, H:F were invited by the trustees of The Pony Club to carry out a comprehensive strategic review of this most august of bodies.

The Pony Club represents the first point of contact for young people entering the equestrian world and is as important in the inner city as it is in the country. Through extensive consultation and workshop processes The Pony Club were taken on a journey of discovery, exploring the values and ethos that bind together their various channels and activities.

The strategic review resulted in a change in the language, look and name of the organisation, with the use of the prefix ‘the’ omitted from the identity. The resultant graphic look and evolution of the logo present a fresh and vibrant new face to this most respected of organisations.