H:F partnered with the resort owners and development team to create a compelling and distinctive brand story that would put Cape Verde and Boa Vista firmly on the map and appeal to discerning travelers and investors in search of affordable luxury and sustainable experience.
H:F based the Tarafo Bay brand story on founder Tim Strawson’s philosophy of Dream Big, Live Life and Give Back to the community. At the heart of this is the essence Pure Bliss, meaning a state of complete happiness and joy – a single unifying thought that guides all investment decisions regarding design, communications, product mix and service.
H:F brought the Tarafo Bay brand story to life with a new visual identity including master logo, colour palette and typography, together with in-depth guidelines on photography and video style. Using these elements, H:F created a dynamic website that can evolve and grow as the development moves from the sales and investment stage into a fully operational resort. The website includes a custom video created in collaboration with Howlett Film, as well as a downloadable brochure and interactive masterplan.
