Leading European sports, entertainment and gaming brand, OlyBet, has partnered with H:F to create the greatest poker festival in Europe. The objective is to provide a unique brand experience, famous as much for what happens off the table as on the table – offering everything from games and eSports, pop-up sports bars, live entertainment and celebrity and sponsorship events.
H:F defined the brand strategy for the poker festival, building on OlyBet’s Thrill of the Game brand proposition. This included the development of two event sub-brands, Kings of… and Queens of…, that will tour major cities across Europe, starting with Kings and Queens of Tallinn in early 2024.
H:F has also created the festival look and feel and identity, together with all of the land-based and digital brand assets from billboards and animations to playing cards and poker chips.
