H:F partnered with OlyBet to define the brand strategy for Fundación OlyBet – who they are, what they do, and how they do it. The proposition centered on the promise of ‘Sport For All. Safe For All.’, encompassing the organisation’s support of grassroots-level sports and esports teams and players, funding of socially excluded and under-represented groups, championing of fair play in sport and responsible gaming, and protection of at-risk individuals.
Following the development of the Fundación OlyBet positioning, H:F went on to design the visual identity. The project included logo lock-ups, applications and guidelines. It was important to maintain the established OlyBet Group look and feel while developing a fresh direction, reflecting the personality of the charity and hero-ing the individuals that the incentive is there to support.
