Harrison Fraser

Creating brands,
creating places

Oaks, Prague

Defining luxury living in the Czech Republic

  • Strategy
  • Identity
  • Print
  • Digital

The Czech Republic has one of the fastest growing affluent populations in Europe.

Whilst apartment living is the norm for most city dwellers, there is increasing demand for premium-quality homes in the countryside from a new generation of high-net-worth consumers. Oaks Prague is a new village of luxury, contemporary homes nestled in a 140-hectare country estate on the edge of the city. It offers the best of modern living in the heart of the Prague countryside and is home to
the PGA National Golf Course.

H:F partnered with the site owners, Decimus Real Estate, throughout the development process from feasibility stage through to launch. We carried out consumer research and developed the brand strategy; we created the brand name and visual identity; and we developed the brand and sales collateral including the Oaks Prague and PGA National websites.

H:F has continued to work as brand guardians during the sales and construction phase. The first phase of the development is now complete and Phase 2 is underway.

“It was a pleasure working with H:F, who are professional, inspiring people. I will always be grateful for having had the chance to work together, and their work has made Oaks Prague truly stand out from the competition.”

Lenka Tučková, PR & Communication Manager, Oaks Prague