Harrison Fraser

Creating brands,
creating places


The Essential Ingredient

  • Strategy
  • Engagement
  • Identity
  • Digital
  • Interior

From its origins in the dairy industry Meadow has grown into a leading value-added ingredients business, solving complex challenges for some of the world’s biggest food manufacturers. It provides crucial ingredients in many of the UK’s favourite food brands.

H:F has partnered with Meadow Foods in defining its vision for the future and developing a compelling brand story for customers, suppliers, investors and employees that reflects the business’s unrivalled reputation as experts in sustainable dairy, confectionery, and plant-based ingredients, and its blue-chip customer portfolio including Unilever, Premier Foods, and Bakkavor.

In collaboration with the management team, and in response to customer and employee research, H:F created a brand story with commitment to sustainability at its core. We developed the messaging plan and communications for bringing the brand to life for individual stakeholder groups and oversaw the evolution of their name to ‘Meadow’.

We developed a new master logo, visual identity, and tone of voice that aligns with the future brand story, and relaunched the website, sales collateral, and signage – the green dot in the ‘O’ of the master logo visually demonstrating Meadow’s commitment to sustainability. H:F continues to support Meadow in their employee engagement plan and acts as brand guardians during the roll-out of the communications and identity.

“Thanks to you all for such brilliant work throughout the project. I am absolutely delighted.”

Raj Tugnait, CEO