Following Exponent Private Equity’s acquisition of a leading global manufacturer of speciality ingredients for the flavour and fragrance industry, H:F was appointed to develop a new name, identity and brand vision for the business. The new brand name ‘Natara’, a word combining ‘natural’ and ‘aroma’, was chosen for its sensory associations and simplicity as well as its ease of translation into Mandarin.
We developed a new master logo and visual identity, including ‘The Wave’ icon, and we also designed and launched the Natara website, along with sales collateral, signage, and a bespoke video to showcase Natara’s unique capabilities.
H:F continued to support Natara with the launch and roll-out of the new brand story, identity and communications, for customers and employees.
