Harrison Fraser

Creating brands,
creating places


Spread a little joy

  • Strategy
  • Trend Forecasting
  • Copywriting

As the way we communicate continues to evolve, conviviality, condolences and gratitude can all be reduced to a couple of words underneath a social media post.

As the UK’s No.1 brand for innovative, design-led stationery, cards and gifts since the 1960s, Paperchase recognised the need to ensure it remained fresh and relevant to its new, digitally-enlightened consumers whilst retaining the affection and adoration of its longstanding brand fans.

H:F partnered with Paperchase to review its brand positioning in the light of changing consumer attitudes and increased competition both online and in-store. We developed a vision for the future of the brand, built around the insight that, when it comes to giving a beautifully crafted card, a thoughtful gift or treating ourselves to a new pen or notebook, we’re looking to give and receive moments of joy, that have become illusive and infrequent in our digital exchanges.

Having created the new brand proposition, we continue to partner with Paperchase in bringing the brand to life including the development of their tone of voice and messaging hierarchy and the monitoring of consumer trends.